When you’ve mastered turning word art into title work, you’re ready for the next step: Combine word art with alphas and fonts to create an interesting title and subtitle. Since you now know about contrast and visual weight, adding onto that piece of word art with a word or two is a super simple way to create a more meaningful title and gain the viewer’s interest.
The design principle we’ll be flirting with is Proximity:
Proximity is a simple way of saying that when objects are close to each other, they work as a unit. The viewer will recognize things close to each other, or in proximity to one another as having a strong relationship.
For the title and subtitle of this page, Nice Pace, I combined a font, a brush alpha and piece of word art that fits perfectly with the story. By placing the yellow word art in the middle of my title, I’ve grabbed your eye and your interest with contrast and because of the proximity, you know word art, alpha and font are working together.
In Seriously? I created a one word title with an alpha and given you more context by using the title pocket card. Their proximity to each other and the old photo also let’s you know more than who the story is about, but what… and you know it’s probably juicy.
In The Sweet Stuff, I’ve simply combined two bits of word art to make a meaningful title and subtitle. If they were separated, or located in different parts of the page, you wouldn’t know they were title and subtitles… they’d just be two pieces of word art decorating the page. It’s their proximity to each other and the story that turns them into title work.
In Little Getaway by Jaimee, she combined a swoopy, thin piece of word art with chunky, blocky wood veneer alpha from the newest Storyteller, Hadley. (available now!) Use your finger to cover up one of the words and you lose some meaning and impact. Imagine the words on different parts of the page, or change their proximity, and they’d just be words hanging out on the page.
Bottom line: Get creative by adding alphas and fonts to make an engaging title and subtitle. Use proximity to strengthen their meaning.
Take action: Practice combining a piece of word art with a one or two word title to create an engaging title and subtitle combo. Or combine to pieces of word art and connect them for a strong piece of title work. Feel free to ask questions or link your pages below in the comments.