Last week, we learned how to pair alphas and fonts. If you want to know more about fonts, listen to this episode of The Digiscrap Geek Podcast. Today, we’ll explore a simple strategy for creating titles by using word art and title cards…
You’ll find a word art pack and title cards each month in The Storyteller Collections. Word art has the ability to make a great title for your page in theory, but it doesn’t always work out that way. Sometimes, it can just feel flat or get lost in the other elements of your page. If you don’t know why it’s missing the mark, it can be a frustrating situation that puts you off titles altogether. It’s my goal today to help you figure out how to make it work and help you fall back in love with titles… without frustration!
It’s all about the design principle of visual weight and being intentional.
Visual weight means things on your page are either heavy or light. The heavier something is, the more it will draw the eye. Being intentional just means you have a reason for placing something on your page, in *that* spot. Practicing these two things together is key for creating titles with word art.
At it’s core, it’s easy: You just need to pick a piece of word art that relates to the story of your page and then choose a home for it on your page so people know it’s your title without having to be told.
I use word art for my titles a lot, so I’ll show you exactly how I use this strategy:
In Sweet Son, I used a piece of word art to title my page. It perfectly expresses the sentiment of my story. You know it’s the title because of a few key things: It’s larger than all the other words, it’s placed by the photo (and photos always draw the eye) and it’s in an area with lots of embellishing, unlike the rest of the words on the page, thus it has a heavier visual weight.
On Great Escape, the word art is the title and again, it overlaps the photo, is in an eye-catching black, and is larger than the rest of the words on the page. It also relates to the story in a way another bit of word art cannot: Books are an escape and my page is about reading.
On Journey, I used a title pocket card for my title. You know it’s the title immediately because it takes up a lot of real-estate on the page. The color is eye catching- reds always capture the eye. It also happens to fit the story I’m telling about my husband.
In this pocket page, I’ve used a black and white piece of word art to create a title. Because it’s high contrast, it has more visual weight, drawing your eye to it immediately.
To better demonstrate how important visual weight really is, I’ve swapped out the word art above, to one with less visual weight:
Can you see the difference? Does the title look like a title or just another piece of word art?
Bottom Line: First, select a piece of word art that has some sort of connection to your story. Then place your word art strategically-like near your photo. Then use embellishment and size to give more visual weight.
Now take some action: Use visual weight and intention to turn word art into title work and share it in the comments. If you have a question, leave it below.
Next week, we’ll build on this strategy by adding in subtitles, alphas and fonts to create fun, engaging titles.